CURRENT POSITION

Professor of Decision Science at London South Bank University.

Interim Dean of London South Bank University Business School.

QUALIFICATIONS

BSc (Psychology), MSc (Economics), PhD (Psychology), SFHEA, CMgr FCMI (CMI Level 7: Strategic Management and Leadership).

EMPLOYMENT HISTORY

I have worked at the The University of Huddersfield, Kingston University London, City, University of London, University College London, The University of Tokyo and The University of Warwick. He is also a Visiting Professor at The University of Warsaw.

OVERVIEW

I am a Professor of Decision Science and Interim Dean of London South Bank University Business School. I have joined the Business School from the University of Huddersfield where I was a Professor of Behavioural Science, the founder and Director of the Behavioural Research Centre, Acting HoD, Subject Group Leader for Research & Enterprise and a steering group member of the Secure Societies Institute and Centre for Biomimetic Societal Futures. I am also a Visiting Professor at The University of Warsaw and The University of Split. 

I have previously worked at Kingston University London, City, University of London, University College London, The University of Tokyo, Tokyo Institute of Technology and The University of Warwick. I have published my behavioural research in world-leading journals with collaborators from to QS 100 Universities, as well as with international practitioners. I earned a PhD in Psychology, MSc in Economics, and BSc in Psychology, and I am a Chartered Fellow of the Charted Management Institute - CMgr FCMI, and Senior Fellow of the Higher Education Academy (SFHEA). 

My theoretical, empirical, and applied research and teaching in Judgement and Decision-Making, Behavioural Science/Economics, Cognitive Psychology, Behavioural Forecasting, Moral/Ethical Behaviour, Risk and Human Behaviour explore the influence on/and of Behaviour regardless of the type of Behavioural Agency (humans, organisations and autonomous systems), employing experimental research methods, mathematical modelling and data analysis techniques. 

I have published my experimental and theoretical articles in world leading journals hosted by the American Psychological Association, Psychonomic Society, Cognitive Science Society, and the Society for Risk Analysis. Accordingly, my interdisciplinary research in decision making was rated as world leading (4*) for REF2021 and REF2014. Moreover, I have conducted and published research with practitioners and international researchers. 

I have been awarded several behavioural science research grants from AHRC, ESRC, the British Academy, Nuffield Foundation, Japan Society for the Promotion of Science, The Leverhulme Trust and Innovate UK (KTP). I am also an associate editor, special issue editor, reviewer for world-leading journals and for research grant applications submitted to ESRC, EPSRC, BBSRC, Swiss National Science Foundation. Furthermore, I have served on the advisory boards of several International scientific societies and research councils. 

In my roles as an academic leader, I have been invited many times at national and international conferences (over 50 times), and have given keynote speeches on my research in Japan (The University of Tokyo, Tokyo Institute of Technology), USA (University of California, Los Angeles), Poland and Germany. I have also chaired many of those research events. Since 2010, I have supervised to successful completion 15 PhD and postdoctoral researchers and have been an external PhD examiner (for Universities in the UK and abroad) and REF2021 examiner for Universities in the UK. 

I am also a member and senior fellow of leading International Psychological Societies: American Psychological Association, USA, Experimental Psychology Society, UK, Psychonomic Society, USA, Association for Psychological Science, USA, and Society for Judgment and Decision Making, USA.  

Over the years my research outputs led to media interests and press releases. In 2010, my research on risk was recognised by leading financial and insurance industries and I was shortlisted for the Inaugural Lloyd’s Science of Risk Prize. My research on ‘Judgments Relative to Patterns’ was broadcast by BBC Radio 4 on 24^th June, 2014, and in August 2016, my article on moral decision-making was press-released by the Psychonomic Society, USA and MedicalXpress. In 2017, an article published in Fortune about financial decision-making (“Brainstorm Health: Bitcoin Mental Health, Mass Teva Layoffs, Collins' Obamacare’’) referred to my article “Understanding Risky Behavior: The Influence of Cognitive, Emotional and Hormonal Factors on Decision-Making under Risk.” (Kusev et al., 2017). I have published collaborative research pieces/articles in Which? Magazine and most recently, in December 2021, TIME Magazine (NY) invited me for an interview on the topic of Difficult Choices and Risk.

FUNDED RESEARCH GRANTS AND AWARDS

I have won and led several behavioural science research grants from Arts and Humanities Research Council (AHRC), Economic and Social Research Council (ESRC), Which?, The British Academy, Nuffield Foundation, Japan Society for the Promotion of Science, and The Leverhulme trust.

EDITORIAL AND RESEARCH-RELATED SERVICE FOR NATIONAL AND INTERNATIONAL RESEARCH COUNCILS

I am an Associate Editor for Frontiers in Psychology, has edited special issues, and has acted as a referee for grant applications submitted to the ESRC, EPSRC, BBSRC, Swiss National Science Foundation (SNSF) and 30+ journals. He was also REF2021 external examiner for Universities in the UK, as well as PhD external examiner.

KEYNOTE ADDRESSES AND INVITED TALKS

Kusev, P. (2020). Chairing the Rules, Norms, Morality: Cognition and Action Session at the 61st annual meeting of the Psychonomic Society, Psychonomic Virtual Conference, November 19th – 22nd, USA. Abstracts of the Psychonomic Society (2020).
Kusev, P. (2018). Are we Rational, Limited or Adaptive Decision Makers? University of Leeds. Institute for Transport Studies.
Kusev, P. (2018). Expected, Biased/Erroneous or Creative Decisions. Berlin School of Creative Leadership.
Kusev, P. (2016). Human Judgements and Decision-making: How, context, learning, and memory influence behavioural rationality and preference formation in risky choice. Lomonosov Moscow State University, Faculty of Psychology (Keynote lecture). 

Kusev, P., van Schaik, P., & Ayton, P. (2014, June 15th-18th). Judging morality of utilitarian actions: how uncertainty makes judges judgmental. Human Intuition and Economic Behaviour Workshop, IDC Herzliya, Israel.

Kusev, P. (2011). Utility reversals: Memory and contextual biases with decision prospects. Swansea University, UK.

Kusev, P. (2010). Exaggerated risk: The relative theory of choice. Lloyd’s Science of Risk.

Kusev, P. (2009). Contemporary issues in cognitive psychology, St Mary's University College London, Department of Psychology.

Kusev, P. (2008). Memory and human preferences: The influence of accessibility on decision prospect. The 3rd Seminar of Integration of Cognition, Behaviour and Measurement, Nagano, University of Tokyo, Japan (Keynote lecture).

Kusev, P., Ayton, P., van Schaik, P., & Chater, N. (2008). Memory-biased preferences: The influence of accessibility on risky decision-making and judgments. The 13th International Seminar on Experiments and Surveys in Economics and Related Social Sciences, Tokyo Institute of Technology, Tokyo (Keynote lecture).

Ayton, P., Kusev, P., & van Schaik, P. (2007). Risky decisions: Gambling, insurance and prospect theory. Economic of Behaviour and Decision-Making, Westminster Business School, London.

Kusev, P., van Schaik, P. & Ayton, P. (2007). Judgments relative to patterns. UCLA, The Anderson School of Management, USA.

PROFESSIONAL SOCIETIES

2021 – CMgr FCMI (CMI Level 7: Strategic Management and Leadership), UK.

2017 – Senior Fellow of the Higher Education Academy, UK.

2014 – Experimental Psychology Society, UK.

2008 – The Japan Society for the Promotion of Science (Alumni).

2008 – European Association for Decision-Making.

2007 – Psychonomic Society, USA.

2007 – Association for Psychological Science, USA.

2007 – Behavioural Brain Science, USA.

2006 – Society for Judgment and Decision-Making, USA.

2005 – London Judgment and Decision-Making Group.

MEDIA COVERAGE

2021 – TIME Magazine (NY) – How Do You Even Calculate COVID-19 Risk Anymore? (Interview); https://time.com/6128538/covid-risk-decisions/

2020 – Which? magazine (the main UK consumer protection agency): Are Fraud Rules failing Victims?
2020 – Finextra: Banks denying refunds to scam victims who ignore new warning https://www.finextra.com/newsarticle/35150/banks-denying-refunds-to-scam-victims-who-ignore-new-warn...
2018 – Which? magazine (the main UK consumer protection agency): Debiasing Human Preferences: Inputs for Marketing and Advertisings.
2017 – Fortune: ‘’Brainstorm Health: Bitcoin Mental Health, Mass Teva Layoffs, Collins' Obamacare’’ focuses on financial decision-making and refers to Kusev et al. (2017).
http://fortune.com/2017/12/08/brainstorm-health-daily-12-08-17/
2016 – Medicalxpress: https://medicalxpress.com/news/2016-08-people-moral-decisions-classic-dilemmas.html
2016 - Psychonomic Society (press releases):
https://featuredcontent.psychonomic.org/when-more-information-leads-to-greater-willingness-to-sacrif...
2014 (24th June) – BBC Radio 4: http://www.bbc.co.uk/programmes/b04795tv